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The absence of a new Apple TV reflects the company is "probably waiting to present the most formidable proposition they could, that being new hardware alongside a new service," he said.
Google's Chromecast dongle for online video can be purchased for .
Apple cut the price for its first Apple TV to 9 in January 2008 and introduced its second-generation device, which cost only , in September 2010.
Its third-generation device, which added support for 1080p video, hit the market in March 2012.
Apple couldn't broker deals with TV programmers to stock the new service with channels in time, according to reports.
The no-show underscores the daunting challenges that even a major player like Apple faces when introducing a video service that seeks to upend the status quo.