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The tenure of an average Ozon customer is 4 years vs.
A very surprising and sudden changing of the guard at Ozon, an e-commerce marketplace known as the “Amazon of Russia.” Maelle Gavet has stepped down as CEO, effective today, and is getting replaced by Danny Perekalsky, who had been the deputy CEO.
Gavet, who has been CEO of Ozon for four years, is leaving for a job somewhere else but has not yet said where that landing will be.
In the meantime, she will stay on in an advisory role for the next several months as Perekalsky transfers to his new role. It is a privilege to be part of an organization that delivers high quality products and services to over 16,000,000 customers, develops talented professionals into leaders and continually strives to make a difference in the communities where we live and work,” said Perekalsky in a statement.
And not only was Gavet a rare female among a sea of men at the top of tech companies — a situation that is even more the case in Russia than in countries like the U. — she is not Russian, but French, although she spoke Russian fluently.
As is the case with the presence of females, non-Russian execs in Russia are few and far between.
Ozon has largely confined its growth to Russia and adjacent markets, and it will be interesting to see how that will be impacted by the wider political and economic climate in the country.
Sanctions in Crimea have led to blocks of certain services online, and the collapse of the rouble will also potentially provide a hindrance to the company’s business over time. “Over the past few years, under Maelle’s leadership, OZON has built a strong executive team and consolidated its position as the number-one Russian e Commerce player,” said Giuseppe Zocco, co-founder, partner at Index Ventures and OZON board member, in a statement.
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Based on e Marketer’s research on the top retail sites in Russia, users turn to both domestic and international sites to do their online shopping.
The large Chinese e-commerce company Alibaba operates by far the most popular online retail site in Russia, Ali Express.
Keep in mind that several online purchases for summer vacation and other seasonal needs were purchased earlier in May and June.
July starts the shopping period Many of these major shopping aggregators serve as a great way to enter the Russian market.