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With a few modifications it can be configured for excellent on-site search engine optimization.
This tutorial only covers the very basics of on-site optimization.
On the nodewords module's administration page, be sure to check the box that says "Use the teaser of the page if the meta description is not set? That way each page will get a unique meta description even if you have denied access to create custom meta tags for nodes to some users.
The meta description should be one or two brief sentences to summarize the page.
It should be written for your human visitors, but it is not a bad idea to for the title, and your meta description for the text snippet.
That is why the meta description should be written with human visitors in mind.
You want a text snippet that is going to make them want to click on the link.