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A new study has revealed the most and least generous gift buyers in the UK, and while it seems as though children in Glasgow are in for a nice surprise on Christmas morning, those in Liverpool may be less impressed.
The question is which parents are getting Christmas 'right'?
In December, 40% of payday loan applications come from parents, and over 100,000 parents are expected to apply for a payday loan this Christmas.
I bookmarked a tweet a few months ago, as it was a bonafide CSS trick and that's what we love around here.
See also: Mum has bought her kids 90 Christmas presents EACH See also: Stocking staple satsumas 'pushed out as gadgets take over' See also: Christmas gift ideas for kids The study was completed by uk, which highlighted Glasgow and Middlesbrough as home to the most generous parents in the UK.
Apparently they spend an average of over £400 on each child.
The study found that parents are giving way to pester power, and that half of all the presents children receive this year are the must-have gifts for 2016.
Shane Forster, UK Country Manager for Voucherbox comments: "Christmas is a tiring and expensive time of year for parents.