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Users can also search friends by Kakao Talk ID without having to know each other's phone number.

The Kakao Talk service also allows its users to export their messages and save them for future reference.

According to a December 2013 App Annie report, Kakao is also the world’s third top publisher by monthly revenue in Google Play. is the #1 publisher for i OS and Google Play in South Korea, and Kakao Talk is the #1 app for i OS and Google Play revenue in South Korea. announced that it has decided to merge with Daum Communications through a stock swap.

Once the two firms are combined, a new tech giant is expected to debut, with about 3 trillion won (.9 billion) market capitalization, posing an apparent threat to Naver, the nation's biggest portal company.

Kakao also expanded their social networking system by introducing Kakao Story, a mobile photo sharing application.

Kakao Style, a fashion trend and retail application, was introduced along with Choco, Kakao's cyber money.

In a struggle to beat its deficit from 2011, the free mobile messenger application launched gaming, retail, advertising services without banner ads for any of their services.

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With 93% of South Korea's users on Kakao Talk, the free downloads of the games Ani Pang and Dragon Flight, which can only be played with a Kakao Talk account, were deemed "national" games.

This is a feature which acts as a source of advertisement and marketing for companies and celebrities, since Kakao Talk does not have banner ads.

Kakao Talk also features emoticons that web cartoonists draw, may be purchased in the "Item Store". introduced their gaming system, Playing Game, in which gaming items may be purchased.

To maintain simplicity of all provided services, Kakao applications can be purchased and logged in with links to Kakao Talk.

In 2012, Kakao Talk's million revenue is broken down to 67.5% (.1M) gaming, 26.2% (.1M) advertising, and 6.3% (.8M) emoticon sales.

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