Guide to online dating for women

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At 30, after a breakup that involved spotting her boyfriend draped around ­another woman, digital strategist Amy Webb ­decided to try meeting men online.And she did: On JDate, Match.com, and ­e Harmony, she met guys who were six inches shorter or 30 pounds heavier than advertised; who picked expensive restaurants and passed the check to her; and who told her, mid drink, that they were married.Choose Your Targets"It's impossible to message or date one person at a time," Davis writes."At that rate, you'll be dating online for years." To determine which profiles are worth your time, make a list (offline) of what you're looking for—one that is so specific you'd probably be embarrassed if anyone actually read it.But such lightweight openers are disarming, approachable."If someone said to you 'I'm uncomplicated, generally in a happy mood, and I like to do stuff,' you'd want to hang out with him or her, right?

Choose three new people to e-mail a day until you have a full roster of prospects, Davis advises, and take it off-line quickly—a date should be set up in six or fewer e-mails.(Men do best when looking slightly off camera.) Webb and Davis advocate flashing a shoulder or a little cleavage—and both stress the importance of good lighting.To that end, Webb shot all of her pictures at the fabled predusk "golden hour."4."Yet here I was, husband hunting and armed with only a handful of half-assed bullet points."Online dating is now the third most common way couples meet, with 30 to 40 percent of singletons logging in to some 1,500 services.In the marvelously titled (Current), writer Dan Slater tracks a phenomenon that started in 1965 with "computer dating"—essentially a digital compatibility test, dreamed up by two lovelorn Harvard undergrads desperate to meet Radcliffe girls—and mushroomed into an estimated billion a year industry.

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