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All are united by one thing: they are here to find a husband. Greenwald is the hottest thing to hit America's dating scene since Sex and the City.

She is a slick graduate of the elite Harvard Business School who believes the ruthless rules of commerce can be applied to the hunt for a mate.

There are also sections on 'guerrilla marketing' and recruiting an 'assistant' to provide support.

Greenwald's tactics include telemarketing, or ringing everyone in your address book to ask if they know of any potential partners.

Tara Lawrence, editor of the British edition for Time Warner Books, explained: 'We went for 30 because it has more resonance for people here.

'I want to eradicate the word "desperate" from the dictionary,' she said. Step Three involves finding a 'mentor', a friend who will be honest in an appraisal of how things are going. She talks about successful brands like Coca-Cola and Fed Ex. What do you think when you hear the word Mother Teresa?'I don't know where your husband is, but I know he is not at your home,' Greenwald said.Greenwald gets angry when she is accused of making women look 'desperate' for a mate.She will arrive in Britain in January when the UK edition is published.Curiously, its title will be rounded down by five years to become The Program: How To Find a Husband After Thirty.

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