Is online dating successful

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“You can’t look at a piece of paper and know what it’s like to interact with someone,” says Reis.

“Picking a partner is not the same as buying a pair of pants.” (MORE: Online Dating Enjoying a Boom Among Boomers) Making things harder, many sites now depend on — and heavily market — their supposedly scientific formulas for matching you with your soul mate based on similar characteristics or personality types.

Most people cite attractiveness as key to a potential romantic connection when surveying profiles online, but once people meet face to face, it turns out that physical appeal doesn’t lead to more love connections for those who say it is an important factor than for those who say it isn’t.

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The person you see on paper doesn’t translate neatly to a real, live human being, and there’s no predicting or accounting for the chemistry you might feel with a person whose online profile was the opposite of what you thought you wanted.“It may yet, and someday some service might provide good data to show it can, but there is certainly no evidence to that right now.” One downside to Internet dating has to do with one of its defining characteristics: the profile.In the real world, it takes days or even weeks for the mating dance to unfold, as people learn each other’s likes and dislikes and stumble through the awkward but often rewarding process of finding common ground.But there are certain properties of online dating that actually work against love-seekers, the researchers found, making it no more effective than traditional dating for finding a happy relationship.“There is no reason to believe that online dating improves romantic outcomes,” says Harry Reis, a professor of psychology at University of Rochester and one of the study’s co-authors.

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