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Ok Cupid was initially owned by Humor Rainbow, Inc.Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.
The site used to have a highly active journal/blogging community as well.
On March 31, 2014 any user accessing OKCupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.
Users were asked instead to consider other browsers; Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
The site supports multiple modes of communication, including instant messages and emails.
Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites.