Online dating market size india
A decade ago, online dating carried a social stigma: If you met your match on the Web, you probably didn't tell your friends.But these days digital dating is more widely accepted (unless your name is Manti Te'o), as millions of people try to find their mates on popular sites from e Harmony Inc. The transformation of a once-taboo market into a multibillion-dollar industry is the subject of a new book by Dan Slater.
Disapproval has gotten especially rare among 20-somethings, who grew up with web dating as the norm, says e Harmony spokesman Grant Langston.
And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.
Langston says that for e Harmony, that’s meant users are checking in more often—six to twelve times a day instead of two or three.
When it comes to finding love, “there’s a lid for every pot,” as the saying goes.
These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.