Paid dating servies on line

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“Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.

Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.

At the two biggest subscription-based sites in the U.

S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).

It supposedly syncs with your Facebook so you can see if you share mutual friends with the people you see on the site. I connected my Facebook account to my Sparkology profile and could not use the feature that allows you to import photos from Facebook.

This makes sense for an app (most apps only let you write a line about yourself) but not when you’re ostensibly clicking around to try to learn more about other users. People put up photos of things instead of themselves, and many of the photos of the people are oddly professional and formal. That’s fine, but if the whole point of your dating site is to only allow in men who went to top tier schools, stay on brand. Men pay to message but can still keep a profile open for free, so why wouldn’t they shut it down?

The idea is that the rules will get men to be more thoughtful about their messages instead of sending out mass “Hi” notes. It looks like something from the “You’ve Got Mail” era.

THE GOOD: It’s true that most of the men on Sparkology do have “good” jobs -- I saw many doctors, lawyers, engineers and bankers on the site. The site, which is quite expensive at to a month for women, is not something I would even use for free. The font and front-end appearance are ugly and everything is generally user-unfriendly. For example, when you are browsing other users’ profiles, when you click into one and then click out, you have to start at the first page of results again.

(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.

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