Proenza schouler designers dating
“At the end of the day, the body has two arms and two legs and has a very specific sort of shape.Fashion brand Proenza Schouler is partnering with L’Oréal to launch a fragrance. The New York-based fashion brand embodies all things youthful, modern, and downtown cool, with legions of loyal fans to prove it.“Working on a fragrance has always been a dream of ours, and we could not have imagined that one day we would be given the chance to do so with the world leaders in the field.Holding true to their 'looser' ethos from resort 2014, shown in June, the designers focused on a sense of movement and ease for spring, which is very much in keeping with the general direction of the collections this week so far.On Friday evening, the Apple Store in So Ho concluded its New York Fashion Week “Fashion in Conversation” series with the influential Lazaro Hernandez and Jack Mc Collough of Proenza Schouler.The designer duo spoke with British creative director and producer Kinvara Balfour about their collaborative creative process, one that has caused some bumps along the road dating back to their days as students at Parsons.In the years since, the brand has won five CFDA awards and opened two stores in New York City.“We are incredibly excited to embark on this new adventure with L’Oréal,” said Mc Collough and Hernandez in a statement.
“Jack Mc Collough and Lazaro Hernandez clearly belong to the very short list of today’s most aspiring US designers whose creativity will bring the perfect complement to L’Oréal Luxe’s portfolio of iconic fragrance brands,” said Nicolas Hieronimus, President L’Oréal Selective Divisions, in a statement.
Wide-leg pants cropped just above the ankle walked fluidly; the pleated skirts of dresses swooshed, their gold insets catching the light just right; and crepe coats and dresses sat loosely, never tight, but perfectly tailored.
mid-century furniture designers, traditional Moroccan weavings and printing techniques once deployed by the Arte Povera movement translated into two strong three-dimensional prints - a black and white fiber print on NEW YORK, NY - SEPTEMBER 11: A model walks the runway at the Proenza Schouler fashion show during Mercedes-Benz Fashion Week Spring 2014 at Skylight Ltd on September 11, 2013 in New York City.
“Proenza Schouler is one of the most inspiring brands in the fashion arena, redefining what it means to be a modern woman today,” sais Nathalie Durán, International General Manager, L’Oréal Designer Brands Fragrances, in a statement. The brand’s commitment to innovation, detail, beauty and craft mirror the very core values of L’Oréal’s Luxury Designer Brands Fragrances.” " data-reactid="20"Proenza Schouler was founded by Mc Collough and Hernandez in 2002 after the duo met while studying at the Parson’s School of Design in New York City.
The brand’s first collection, which was Mc Collough and Hernandez’s senior thesis, was bought by Barneys New York.