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The problem is that the scientific jury is still out on whether similarity is, in fact, good for long-term commitment.And there’s no strong evidence that computers can predict compatibility through measurable psychological variables.In 2003, a young Mark Zuckerberg sat in front of his computer and instant-messaged a friend.Back then, “the facebook thing” was still a rough idea, and 18-year-old Zuckerberg was trying to finesse the concept. “I don’t think people would sign up for the facebook thing if they knew it was for dating,” Zuckerberg wrote.

As the story goes, the first-ever matchmaker made his first match in the city of Haran, in what is now Turkey.At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates.By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.An estimated 30 to 40 million North Americans now use online dating sites.

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