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Baskin-Robbins often still incorporates 31 in its promotions despite offering more flavors. Baskin-Robbins and Dunkin' Donuts comprise Dunkin' Brands, Inc.For example, in Malaysia this includes giving 31% off their hand-packed ice cream on the 31st of a month, which invariably causes queues at their outlets. Dunkin' Brands was part of Allied Domecq until its purchase in 2006 by a group of private equity firms - Bain Capital, Thomas Lee, and The Carlyle Group.The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953.

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Baskin-Robbins is nearly 100% franchised, with each owner holding a stake in the business' success, while product development and merchandising are handled at Dunkin' Brands' headquarters in Canton, Massachusetts. An additional five to ten shops were planned to open in 2014, and continued growth of the brand with 15 new stores opened in 2015.

In an interview, John said that he was a man wanting for adventures and Becky was the one with stability and certainty and thus things did not work for them.

He also said that he initiated the process and Becky wanted to be with him.

Baskin-Robbins was owned by its founders until it was acquired in 1967 (just prior to Burt Baskin's death) by the United Brands Company (United Fruit). purchased Baskin-Robbins from United Brands and all public stock. Lyons then merged with Allied Breweries, becoming Allied-Lyons in 1978. In 2008, Baskin-Robbins launched its first full menu of better-for-you frozen treats called "BRight Choices" and removed all artificial trans fats from its ice cream.

In 1972, the company went public for the first time in its history when United Brands sold 17% in an IPO. BRight Choices provides a variety of options for guests looking for a lighter treat.

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