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Though the strongest advocates of the Alpha female approach hail from across the Atlantic, Dr Rhodes claims her advice isn’t tied to ballsy Americans.
The problem with such labels is that they are often stereotyped.
Denis Thatcher was arguably another Beta – though a successful businessman, he was happy to spend much of his life in Margaret’s shadow.
Other celebrity couples who make the dynamic work are Meryl Streep and Don Gummer (a sculptor), Julia Roberts and Danny Moder (a cameraman) and Cilla Black and her late husband-cum-manager Bobby Willis.
There’s no reason they shouldn’t feel comfortable embracing their Alpha and getting together with a Beta man.” Indeed, she insists the model can inform all aspects of a thriving relationship: from making the first move to paying the bill on a date.
Ultimately, her thesis is heartening: Mr Good doesn’t have to be Mr Good Enough.