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Ryan Pitcher and Tom (not his real name – he does not want to be identified) were recruited to join Global Personals’ 30-strong team of “pseudos” – a dedicated team of staff whose job it was to set up and run fake profiles on the company’s network of sites.The team members would scour social networking websites and steal people’s photos to use on their fake profiles.In the real world they weren’t going to find a date, so they sign up online because they see the adverts.

That did play on my mind a little bit.” Trading Standards in Windsor said it has had “ongoing dealings” with Global Personals regarding the company’s alleged use of fake profiles, claims that Trading Standards takes very seriously.Ryan said: “It’s all about stringing them along on tenterhooks with that pretence that eventually they’ll meet up, or just swap telephone numbers.But as soon as that comes into play you move on; you tell them you’re not going to be on the dating site any longer.There were loads of cop-outs you could use.” Sometimes, having given an innocent user a brush-off from one fake profile, the pseudo team member would then message them from a different fake account to continue the fake flirting.“Most people were talking to more than one pseudo,” said Ryan.

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